How to Show Up in ChatGPT Search Results (Free Audit, UK)
ChatGPT is the new search engine
Millions of people now use ChatGPT to find local services, compare options, and make decisions.
Unlike Google, ChatGPT doesn't show ads or ranked lists. It gives direct answers and recommendations.
This is both a threat and an opportunity for local businesses.
If you're not in the answer, you don't exist. But if you are, you get a powerful endorsement that no paid ad can match.
Here are five practical steps to get your business into ChatGPT's recommendations.
1. Nail your Google Business Profile
ChatGPT and other AI models frequently reference Google Business Profile data. Make sure yours is:
- 100% complete - every field filled in, including services, hours, and service area
- Photo-rich - at least 10 high-quality photos of your work, team, and premises
- Regularly updated - post updates, respond to reviews, answer questions
2. Build consistent directory listings
AI models cross-reference multiple sources.
If your business name, address, or phone number varies across directories, AI may skip you in favour of a more consistent competitor.
Ensure identical NAP (Name, Address, Phone) across:
- Google Business Profile
- Yell
- Checkatrade (if applicable)
- Bark
- Thomson Local
- Facebook Business
3. Create FAQ content that answers real questions
ChatGPT is trained to answer questions.
If your website has clear, well-structured FAQ content, AI models are more likely to reference it.
Think about what your customers actually ask:
- "How much does a boiler replacement cost in London?"
- "Do I need planning permission for a loft conversion?"
- "What's included in an EICR inspection?"
Write genuine, helpful answers - not keyword-stuffed nonsense.
4. Earn and manage reviews strategically
AI models weigh review sentiment heavily. Focus on:
- Volume - a steady stream of recent reviews matters more than a perfect score
- Recency - reviews from the last 3 months carry more weight
- Responses - replying to reviews (especially negative ones) shows professionalism
- Detail - encourage customers to mention specific services and locations
5. Add structured data to your website
Schema markup is the language AI models use to understand your website. Key schemas for local businesses:
- LocalBusiness - your core business information
- Service - individual services you offer
- FAQPage - your FAQ section
- Review - aggregate review data
- GeoCoordinates - your service area
You don't need to be technical to implement this. Tools like LokAgent handle it automatically.
Start today
The businesses that show up in ChatGPT today are the ones that will dominate AI search tomorrow.
These five steps aren't complicated, but they do require action. The sooner you start, the bigger your advantage.
Ready to get your business recommended by AI? Start with LokAgent.