Google Business Profile

Google Business Profile audit for UK trade businesses

Quick answer

A Google Business Profile audit is a structured review of how your business listing appears to a customer searching nearby. We check the publicly visible parts of your profile: primary and secondary categories, the services listed, the description, photos, review volume and recency, whether you reply to reviews, and whether your details match what appears elsewhere online. You get a prioritised action plan naming each gap and the change we would make.

For most trades, the Google Business Profile does more work than the website. It is also the thing most often left half finished. This audit tells you exactly which parts of yours are weak, and what to do about each one.

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What we look at

Everything in this audit is drawn from what any customer or crawler can see. We do not need access to your account, and we do not change anything.

Primary category and secondary categories, and whether they match what you actually sell.
Services listed on the profile, and the gaps against your real service list.
Business description: whether it says what you do, for whom, and where.
Photos: presence, recency and whether they show real work.
Reviews: how many, how recent, and whether you are replying to them.
Consistency: does the name, phone number and coverage area match your website?

Why categories matter more than almost anything

Your primary category is one of the strongest signals Google has about which searches you should appear for. A plumber listed under a generic contractor category is competing with the wrong businesses for the wrong queries. It is a two-minute change with an outsized effect, and it is wrong on a surprising share of the profiles we look at.

What you get back

A short document, not a 200-page export. Each finding names the specific field, what is currently there, what we would change it to, and why. You can work through it yourself in an afternoon, or ask us to do the work as a separate piece.

What this audit cannot do

We only see the public profile. Owner-only fields, insights and messaging settings are invisible to us and stay recorded as unknown. We cannot edit your profile for you, we cannot restore a suspended listing, and no change to a profile guarantees a position in the map pack.

What is in scope

Included

A field-by-field review of the publicly visible profile
A category and service-list gap analysis
A review-activity and reply check
A prioritised action plan naming each change

Not included

Access to owner-only fields, insights or messages
Automatic or managed edits to your profile
Suspension appeals or listing recovery
Any guarantee of a map pack position

Auditing, implementation and ongoing monitoring are separate pieces of work. An audit tells you what to change; it does not include us making the changes unless you ask.

See exactly where your business is invisible - free.

No card. No call. We run the audit on your business and email you the results within 24 hours.

Your Google Business Profile score and the top 3 fixes
Whether ChatGPT, Perplexity and Google AI Overviews mention you
Your review reply rate vs local competitors
A prioritised 7-day action plan, emailed to you