Privacy Policy
Last updated: 13 April 2026
1. Who we are
LokAgent ("we", "us", "our") provides AI-powered local marketing tools for UK businesses. This policy explains how we collect, use and protect your personal data when you use our website and services.
2. Data we collect
We may collect the following information:
- Account data — name, email address, business name when you sign up
- Usage data — pages visited, features used, browser type and IP address
- Business data — business address, review data, directory listings you connect
- Communications — messages you send us via email or support
3. How we use your data
We use your data to:
- Provide and improve our services
- Send you service-related notifications and updates
- Analyse usage patterns to improve our platform
- Comply with legal obligations
We will never sell your personal data to third parties.
Analytics: we use PostHog (EU-hosted) to understand how visitors use our website - pageviews, clicks and anonymised session recordings with all form inputs masked. No advertising cookies are set.
4. Legal basis (UK GDPR)
We process your data under the following legal bases:
- Contract — to provide our services to you
- Legitimate interest — to improve our platform and communicate with you
- Consent — for marketing communications (you can opt out at any time)
- Legal obligation — where required by law
5. Data retention
We retain your data for as long as your account is active or as needed to provide our services. If you close your account, we will delete your personal data within 30 days, except where we are required to retain it by law.
6. Your rights
Under UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request deletion of your data
- Object to processing
- Data portability
- Withdraw consent at any time
To exercise any of these rights, contact us at privacy@lokagent.com.
7. Cookies
We use essential cookies to keep our platform running. We do not use advertising or tracking cookies. Analytics data is collected anonymously.
8. Contact
If you have any questions about this privacy policy, please contact us at privacy@lokagent.com.